Search Engine Optimization (SEO) / Content Marketing Analyst Apply Now
Job Description
The SEO / Content Marketing Analyst is responsible for implementing SEO and content marketing strategies for clients. The SEO/ Content Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Professional Competencies
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
- 1 years of experience in Search Engine Optimization (SEO) and/or Content Marketing preferred
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Experience working with popular keyword tools (Google, SEMRush, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
- BS/BA degree preferred
Compensation & Benefits
- Competitive salary
- Opportunity to advance your career
Qualification
- MBA
- M Com
- MA
- M Phil
- BE
- B Tech
- BCA
- BSC CS
- B Com CA
- BA English
Necessary Skills :
- Excellent Communication Skill & Fluency In English & Tamil.