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Job Details

  • Job Title Search Engine Optimization (SEO) / Content Marketing Analyst
  • Job TypeFull Time
  • Job Category Digital Marketing
  • Experience1-2 Years / Fresher
  • Location Madurai
  • Salary As per the industry norms

Search Engine Optimization (SEO) / Content Marketing Analyst Apply Now

Job Description

The SEO / Content Marketing Analyst is responsible for implementing SEO and content marketing strategies for clients. The SEO/ Content Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

  • 1 years of experience in Search Engine Optimization (SEO) and/or Content Marketing preferred
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
  • Experience working with popular keyword tools (Google, SEMRush, etc)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations
  • BS/BA degree preferred

Compensation & Benefits

  • Competitive salary

Opportunity to advance your career

Qualification

 

  • MBA
  • M Com
  • MA
  • M Phil
  • BE
  • B Tech
  • BCA
  • BSC CS
  • B Com CA
  • BA English

Necessary Skills :

  • Excellent Communication Skill & Fluency In English & Tamil.

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