The use of Digital channels to promote products and services to consumers is known as Digital Marketing.
With the advent of the internet in the 1990s, digital marketing became popular.This kind of marketing makes use of Social Media Marketing, Search Engine Optimization, Email Marketing, Affiliate Marketing, Social Media Marketing, Content Marketing, Mobile Marketing and other comparable channels. Digital marketing is generally viewed as a unique approach for firms to reach out to customers and learn about their habits, as it follows some of the same notions as traditional marketing. Business endeavors usually employ both traditional and digital marketing strategies.
Marketing refers to any activity a company engages in to promote its products and services and grow its market share. To be effective, marketing requires a combination of advertising knowledge, sales skills, and the ability to deliver products to end users. This is frequently done by experts or marketers who can operate both inside and outside of organizations (with other marketing agencies).
Traditionally, firms sold their products through print, television, and radio. Although these options are still available today, the internet has changed the way businesses engage with their clients. This is when internet marketing came into play. Websites, social media, search engines, and apps are all examples of this style of marketing, which mixes marketing with consumer feedback or a two-way relationship between the firm and the client.
Companies were obliged to modify their marketing strategies as technology and innovative trends advanced. At the beginning of digital marketing, email was a prominent marketing tool. This attention turned to search engines such as Netscape, which allowed businesses to tag and keyword stuff their way to prominence. Companies may now track data to respond to customer trends thanks to the emergence of social media sites such as Facebook.